published: February, 1998
Someone forwarded an email of mine to Tetsuo Kogawa, here is an edit of our email exchange that followed.
Josephine: >Tetsuo Kogawa got the excellent idea to build chains of these small transmitters, to still be able to broadcast in the entire city. These transmitters do not reach further then about 100 meters, so global domination with a single mini fm station in large areas is rather difficult.<
Tetsuo: This situation was about the first stage of Mini FM in the early 80s in Japan. At that time, we had not so much knowledge on transmitter technology and, at the same time, the authority was nervous about our 'unexpected' trick (micro politics). As late as 1986, we started to use more powerful (but it is only one watt) transmitter that could cover at least 1-2 mile radius. The point, however, is not the stronger power of transmitter. As long as it is alternative (later + native), it must be different from usual broadcasting. Forgetting 'broad'-casting, we insisted 'narrow'-casting.
Josephine: you know that narrow casting is a term that is also used for webcasting? (because the broadcasts on the net can only follow the path of the net, and not fill the entire ether)
Tetsuo: In my understanding, the more creative or positive function of the Web is to be not 'casting'. Unfortunately, the Internet is used as a new type of casting, though.