published:
November, 2000
Meeting Frederic Madre was a pleasant surprise. Madre had made himself notorious in a very short time by inventing something called a 'spam engine', to create spam art. These days spam (unsolicited advertising in emails) is annoying. In the nineties, when spam was much less pervasive, it was considered not only rude, but also damaging to the Internet. It takes up massive amounts of bandwidth, disrupting the flow of Internet traffic and increasing costs for providers and users.The controversy around spam was easily abused however, by people who wanted to eradicate voices and expression they did not approve of on online platforms. On the mailing list nettime for example it was used in a disagreement between artists and activist and academic users, about what could and could not be posted.
In the interview Madre explains how he uses spam art as a means to criticize the urge to oversanitize the Internet. Frederic Madre's spam engine and mailing list Palais Tokyo (for which it was most used) are some of the most interesting projects in French net art. Yet Madre also talks about his first years online, between 1992 and 1995, and his stories give another interesting view of how early net culture developed. Today Frederic Madre runs an indie record company, 'Bruit Direct'. The photo below shows Madre with his youngest son.
